Our aim is to maintain our position as the most important industry supplier in Mexico and Latin America by ensuring long-term stability and reasonable growth and profitability, thus promoting the development of our associates and Mexico.

As a business with partnerships across the globe, our mission is to deliver quality products and maximize customer satisfaction by bringing our key values into everything we do.


We pride ourselves by being truthful and transparent in all our business relationships.


We employ 100% of our abilities to achieve excellence.


We have earned the respect and recognition of our partners, clients and employees by always fulfilling our commitments with the highest level of integrity.


We treat our clients, employees, end users, suppliers and shareholders fairly and with dignity in the same considerate way we would like to be treated.


Our strategy and policies are stated clearly and aligned with our actions, we say what we do and we do what we say